Real-World Adoption: Navigating Research & Entrepreneurship

Turning research into real-world impact requires more than a strong idea. It means understanding who needs it, how it can be applied, and how to balance the priorities of research with the realities of entrepreneurship.

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Join Carine Marette, Co-founder of Kritik, for a practical discussion on what it takes to move research beyond academia and toward real-world adoption. Drawing from her experience building a company, Carine will explore how researchers can identify opportunities for their work, understand potential users and markets, and navigate the transition from researcher to entrepreneur.

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Together, we’ll look at how to balance both roles, make decisions about commercialization, and recognize when research is ready to move from an academic setting into practical use.

In this session, we’ll explore:

• Identify opportunities for real-world adoption
• Navigate the roles of researcher and entrepreneur
• Understand potential users, markets, and applications
• Balance research goals with commercialization
• Recognize when an idea is ready to move beyond academia

Who should attend

Researchers, graduate students, academics, aspiring entrepreneurs, and anyone interested in turning research into real-world impact.

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Register now to reserve your spot.

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