Helping Students See and Extract Value in Peer Feedback in Strat. Comms and Social Media Courses

Social Media is a constant feedback loop. It's the endless interaction that hook us in and it's what adjusts our behaviour over time. With so much noise, it can be difficult to understand what input is valuable and can be carried forward to improve our use - whether personally, or professionally when working with brands or influencers.

Similarly, peer assessment increases the amount of feedback each student receives per activity. As much as we work to set clear expectations and support students in sharing meaningful and thoughtful feedback, it is up to the student to determine what aspects are worthy of carrying forward. This is the aspect of critical thinking so valuable to the peer learning process in Kritik.

Dr. Karen Freberg joins us to share her experience using Kritik's peer-to-peer learning activities in her social media and strategic communications courses. Learn more about her activity examples, what she has experienced and learned along the way with Kritik, and what benefits she identifies with peer assessment.

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Karen Freberg is an Associate Professor in Strategic Communications at the University of Louisville. Professor Freberg has presented at several U.S. and international research conferences, including ones in Australia, Brazil, China, Ireland, Greece, Italy, Ireland, Slovenia, Spain, Sweden, The Netherlands, and the United Kingdom. In addition to academic conferences, Freberg has presented at professional and trade conferences such as PRSA, SXSWedu, and Cannes Lions, and she has also conducted industry workshops and talks to the Dallas Mavericks, Kentucky Organ Donor Affilates, and Signature Healthcare on social media trends and strategies. Along with her teaching, Professor Freberg’s research has been published in several book chapters and in academic journals.

What to expect:

• Effective implementation of peer assessment in social media and communications courses
• Showcase of activities designed for peer assessment
• How peer assessment enhances student's writing and critical thinking skills
• Impact on student engagement, understanding of course concepts and social interactions
• A short walkthrough of Kritik's AI-driven peer assessment platform and key features
• 15 minutes of Q&A